Product & Growth • Amsterdam

Build products people love. Scale what works.

I turn early traction into durable growth with crisp strategy, hands-on execution, and lightweight processes that keep teams fast and focused.

Focus

Strategy → Outcomes

Clear narratives, measurable bets, and roadmaps mapped to revenue.

Telegram & Growth Loops

Mini-apps, viral mechanics, retention systems, and monetization.

AI-powered Scale

Assistants & automation to reduce toil and unlock leverage.

Selected work

PlayDeck — Telegram marketplace

Global expansion, meta-game loop, 4× revenue, 10× ARPU, 3× retention.

CEO/CPO • strategy, monetization, partnerships

Eapteka — Online pharmacy

PCI DSS stack, OMS; org 4× to 120+; rev to ~$11M annual equivalent.

CPO • payments, ops, growth

Kaspersky / KPMG

Self-service platform (-20% support), ML automation (weeks→hours).

Product leadership • platforms & ML

Case studies